Total Refund Amount Total refunds paid out in the given period from when the order was placed.

Refund Rate (%) The % of orders with partial or full refunds against your total order count.

Orders With Refunds The total number of orders that are partially or fully refunded.

Quantity Refunded Total quantity of products refunded, see sub-data for count of sku's refunded.

Average Order Value Average order value for given period.

Average Profit Per Order Profit per order, useful for considering your your taget customer acquisition cost.

Average No. Items Sold Per Order The average number of SKU's per order sold in this period.

Your Largest Order This is the biggest order we found in this period.

Average Product Discount % Average product discount as a percentage of total product revenue before discounts.

Average Coupon Discount % Average coupon discount as a percentage of total order revenue before discounts.

Average Order Discount % Average order discount % including product & coupon discounts.

Number Of Discounted Orders Number of orders that contain a discount in this period.